Online and TV ad agency Spot Runner let go another 60 staffers on Friday, Techcrunch reported and paidContent confirmed. The Los Angeles digital ad shop laid off 115 employees back in November and 50 others were pink slipped in August.
A Spot Runner rep says that the cuts were made to better withstand the recession, operating on the view that the economy is not expected to turn around until late 2010. The company insists that it has no plans to close down additional divisions and Spot Runner’s core focus as a tech platform business for TV and online video ads hasn’t changed. It will continue to maintain its two divisions — Marketing Services and Media Platforms — to support that.
The company has been aiming to attract more local advertisers but smaller merchants simply aren