Sony's PS3 Pricing Conundrum

imageAnother day, another industry insider calling for Sony (NYSE: SNE) to drop the price of the PS3. This time it’s Janco Partners’ Mike Hickey, who told Bloomberg that Sony will slash the console’s price between $50 to $100 by next month. Then again, Hickey said the same thing to investors in a recent research note, so there’s no telling whether he has any real insight into Sony’s intentions.

But Hickey does seem to have a read on game publishers. Back in February, he cautioned that publishers and developers would start shifting their attention away from the PS3 if Sony didn’t drop the console’s price to boost sales. The latest stats say 6.3 million people in the U.S. have PS3s installed in their houses — less than half of the Wii’s 16.2 million, or the Xbox 360’s 12.8 million — and if Sony doesn’t start catching up to its competitors, then its stream of blockbuster games will dry up. And that seems to be the indirect message publishers like Electronic Arts (NSDQ: ERTS) are sending.

More after the jump.

While EA is “committed to the PS3,” Peter Moore, head of EA’s sports games division, told Bloomberg that


Comments have been disabled for this post