Tweeting Works: AT&T Boosts SXSW Network

The tweets, blog posts and constant complaining about AT&T’s shoddy network coverage at South by Southwest has not fallen on deaf ears. Seth Bloom, a spokesman at AT&T, emailed me 10 minutes ago to say that the carrier is adding capacity to the downtown Austin network, and attendees should see their iPhone (or other AT&T device) experience improve by this evening. Bloom writes:

To accommodate unprecedented demand for mobile data and voice applications at SXSW, we are actively working this afternoon to add capacity to our cell sites serving downtown Austin. These efforts are ongoing, but we anticipate that customers should see improved network performance this evening and for the remainder of the event. We will continue to monitor network performance throughout the event, and will do everything possible to maximize network performance throughout. We apologize to customers who were inconvenienced during this surge in local network demand.

Let’s hope the added capacity helps, and that AT&T customers can keep toting their smartphones, rather than bulky laptops, around the convention center.

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