Facebook Friends the iPhone, Apps Will Now Connect

iphone-playfish-biggestbrain1Facebook today announced that your iPhone (s aapl) apps can be friends with Facebook at the South by Southwest Interactive Festival in Austin, Texas — something Om had written about nine months ago. David Morin, with Facebook, told the audience that now that they can play games or tie their iPhone apps to their Facebook friends anywhere — on the iPhone and the desktop using Facebook Connect. The company also announced a desktop client using Facebook Connect, and more funding through the fbFund for developers that want to build apps for Facebook Connect.

The announcement generated a lot of enthusiasm from the packed audience, and it’s pretty cool, provided you have an iPhone. So far there are nine apps that can tie into your friend network, including Movies by Flixter, UrbanSpoon and Tap Tap Revenge 2.  Om has argued that Facebook’s future is mobile, and this is a great move to drive Facebook as a social platform across our two primary broadband connected screens –phones and PCs.

Facebook’s advances in the last few months, including the tweaks it made to allow the same type of (almost) live streaming and infinite friends as Twitter, and Facebook Connect, which now brings your Facebook friends not only to blogs, but also to your desktop with services like a Seesmic client, or uploading your iPhoto pictures directly to Facebook, are creating a compelling platform for what Facebook calls “the social web.” Now we just need to integrate it with non-iPhone devices.