Thanks to a few lucky opportunities at school, my transition from print to web was a gradual process, and a move that I made voluntarily. That’s not the case for a large number of writers currently making the same transition. The print journalism and publishing industries are in big trouble, with no sign of turning a corner anytime soon. More and more print publications are switching to the web, and finding it hard to deal with the fact that they can’t just move their existing content and keep on doing the same thing.
Likewise, writers can’t just keep producing the same kind of content for a different medium. The web, and its readers, demands a different kind of writing, delivered in a different way. It can hard to find the right mix, especially if you’ve spent your entire professional life writing one way, only to be asked to completely change that up. Here are some tips and resources to help get a handle on just what kind of change is required.
Practice Makes Perfect
It’s an old maxim, but one that doesn’t seem to lose its validity no matter how much time goes by or how many technological changes we may experience. If you want to learn something new, you need to practice it. For online writing, there are a number of different ways you could go about it.
First, there’s good ol’ rewriting. Find a source, or better yet, a number of sources of writing samples that resemble the type of working you’re aiming to do. Then try to produce a similar piece, maintaining the spirit of the original(s), but incorporating your own take. When you’re examining your sources, pay special attention to what they all share, and, when you’ve written your own version, look for things that your piece has that the others don’t. It may be a useful innovation, but maybe it’s something from print that’s extraneous to web writing.
You could also use a prompt, which is not just a useful tool for creative writing, no matter what you may have heard in high school. You could try coming up with your own, based on the area you’re interested in, but you might also want to use a prompt list or generator. Creativity-Portal.com has one specifically created for blogging and online writing, so it’s probably a good place to start looking.
Twitter Is Your Friend
I can hear some of my old English professors cringing at what Twitter could potentially mean for the future of the English language. Regardless, if you plan on writing online, you should get better acquainted with the beast. And it doesn’t have to be an entirely one-sided relationship, either. There’s a lot your writing can gain from Twitter. For example, it trains you to respect brevity, a key skill for writing online.
It can also benefit you in other ways. You can find a healthy list of those benefits over at Write for Your Life, in an article called “How Twitter can help you improve, market and publish your creative writing”. A large number of the advantages he lists focus on the networking advantages Twitter presents. All you have to do is partake in #editorchat or #journochat to see what’s possible. Also check out #writing for tons of great tips, comments, and worthwhile people to follow.
Those are just a few general ideas to get you started, but at least you won’t feel adrift in an unfamiliar sea. Perhaps most importantly, you have to give yourself time to adjust, because otherwise it’s easy to make missteps and end up making an early gaffe if you venture in without taking the lay of the land. Stay tuned for more tips on making the switch.
Have you switched from writing for print to online? Share your tips in the comments.