Dot Eco: Does the World Need A Green Top-Level Domain?

dotecologoWhether you like it or not, the Internet Corporation for Assigned Names and Numbers (ICANN) — the nonprofit Internet naming registry that controls all the top-level domains like dot com — will likely be accepting new ones within the next 12 months. If the entrepreneurs behind Dot Eco get their way, the environmentally focused top-level domain “.eco” could be the latest bookend to your URL. Dot Eco co-founder Minor Childers, a creative executive and film producer out of Hollywood, tells Earth2Tech how the group will do a $10 million marketing push, using funds it will raise this year, to avoid some of the pitfalls that have strangled less-successful top-level domains in the past.


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