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Apple’s Marketing and Sales Teams May Need an Update

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In case you hadn’t figured it out by now, I like the new iPod shuffle. So much so that I ordered one (in black) the day they were announced.

I bought it online since shipping and engraving are free. I lose the instant gratification of the Apple Store, but I gain the personalization of engraving. (Though I admit it was challenging to come up with an engraving because there’s a small limit on letters.) Shortly after ordering, I got a confirmation email saying it would ship in three to five business days. So far, so good, now all I can do is wait. But look what I received today: thanks_ipod I think somebody goofed. I mean, it’s nice that Apple (s aapl) thought of me and all that, but I have a couple of issues with this email:

  • “We hope you’re enjoying your iPod.” Well, no, I’m not. Because I don’t have it yet. In fact, unless you’re hiding something from me, you haven’t even shipped it yet.
  • The picture is of an antiquated shuffle, not the shiny new one I ordered. I mean, the thing has the controls on it instead of using remote headphone controls. Remember back when we used to control these things that way? That was ages ago. You know, before the Enlightenment.
  • The email makes no mention of the new shuffle at all.

Apple, you should get a note to the appropriate groups to have your canned email updated ASAP. And maybe not send it until you think the recipient actually has the item in question, OK? Oh, and maybe include a reference to the actual item that was purchased? Thanks anyway… I guess… Man, if they ship me that green one I’m gonna so go ballistic.

4 Responses to “Apple’s Marketing and Sales Teams May Need an Update”

  1. Let’s hope that when your order arrives, it’s not the older one as seen in your email that they are shipping to you? You never know, stranger things have happened!

  2. I think they are just trying to get you to think of getting your music library organized in iTunes and possibly expanded via iTMS. I imagine they send the same email after any iPod purchase, although they should have updated it.

  3. The clip on version is still very much available through big box retailers. Maybe the better solution would be for them to send the message after the iPod is registered and include the correct image and messaging based on the model registered.