It Is Truly a Planet Facebook

[qi:080] Facebook, which recently surpassed 175 million active users, has benefited from its growth in the overseas markets. There’s no denying that the company is growing at a breakneck speed across the planet. Yesterday, I met Ghassan Haddad, Facebook’s director of localization, and he shared some data that made me realize just how quickly Facebook has become global. 

Haddad reminded me that the company embarked on international expansion and asked Facebook community to help translate the service into their languages. Many stepped forward and translated the core of Facebook UI elements into their specific languages such as Spanish and recently announced Hebrew and Arabic. Here are some interesting facts:

  • 40 percent of Facebook users are not using English.
  • More than 70 percent of Facebook users are outside the United States.
  • It reaches more than 10 percent of the total national population in 26 countries.
  • Facebook is available in 43 languages and is in the process of being translated into another 60 languages.
  • Since offering an Italian-language version of the service about a year ago, the number of users has grown from 350,000 to about 8 million.
  • 25,000 volunteers helped translate Facebook into Turkish last year, and there are now 9 million Turkish-language users signed up for Facebook.
  • Facebook is working on five Indian languages, including Tamil, Punjabi and Hindi.

But even with so much international growth, can Facebook monetize the traffic well enough?