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More evidence of how lucrative the social gaming space has become: EA digital media exec Brandon Barber has jumped ship to Zynga. Barber will take on the role of VP of marketing at the gaming company, which develops games like Texas Hold ‘Em Poker and Mafia Wars for social networks and the iPhone. The S.F.-based startup raised a monster $29 million round in July, and its Scramble game is currently one of the top 25 on Facebook, per Gamezebo.
Barber spent six years with EA, most recently as senior director of global online marketing; he helped broker a number of entertainment and music marketing deals for the publisher, as well as distribution partnerships for TV, VOD and mobile. Barber also spearheaded the design of the EA’s digital content delivery business. Prior to EA, he ran the product team at *Napster*. He will report to Andrew Trader, Zynga’s EVP of sales and business development. Release.