NYT's Nisenholtz: Paid Content Would Be 'Incremental Revenue'

imageIt’s Martin Nisenholtz’s turn answering questions for the NYTimes.com feature “Talk to The Times,” and the SVP of digital operations for The New York Times Company (NYSE: NYT) has already scaled the pay wall and the company clearly isn’t done with the notion of pay to read. But Nisenholtz isn’t talking about the kind of premium proposed by NYT columnist David Carr today — all pay, all the time. Carr’s argument: “Setting the price point at free


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