Yahoo Newspaper Consortium Adds Boston Globe And St. Petersburg Times

Given the woes facing the newspaper industry, it’s not surprising that Yahoo (NSDQ: YHOO) decided to hold its Newspaper Consortium CEO Summit in Las Vegas this week. Over the past few weeks, I’ve spoken to a number of members who expressed — off the record — a mixture of hope and worry about the program, which has been the only ad vehicle providing strong online ad-growth lately. For one thing, there’s been some concern about the departure of Sue Decker, who was a driving force behind the creation and development of the Newspaper Consortium. And there was also some trepidation about what sort of direction the program might take under new CEO Carol Bartz, who comes from a non-media executive background. In the past few weeks, members have been encouraged by Bartz’ plan to address the assembly and are mostly taking a wait-and-see attitude.

A fair hearing: “I would feel more worried about Sue not being here if the APT program weren’t already being rolled out,” one member told me. “As for Carol, I think we’re relieved to see that Yahoo’s search to replace Jerry is over and hopefully, with the reorg out of the way, the company can get back to (the) more mundane business of driving ad revenue. I think it’s a good sign that Carol is willing to talk to the members and I’m sure she’ll get a more than fair hearing.”

New additions: In the meantime, the Newspaper Consortium is welcoming the addition of NYTCo’s Boston Globe and the St. Petersburg Times, published by the Times Publishing Company, which is owned by the Poynter Institute. Since Yahoo unveiled the APT ad-targeting and delivery platform back in September, the company has added over 50 other papers to its roster. It hasn’t hurt that the worsening outlook for newspapers has made the early promises of the program more attractive. As Leon Levitt, Cox Newspapers’ VP of digital media, told me, “This has changed the way we sell. We

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