Mobile Content Bits: Instantly Rich; Bebo Open Mobile; Retailing Content; The Onion

Instantly Rich: Zed has teamed up with Lionsgate to develop the mobile content company’s multiplatform program Instantly Rich in countries such as the US, Canada, Australia and NZ. It will be sold to TV networks and mobile operators for SMS integration. The show is the first project from Zed TV, and is a 60-minute weekly reality show which has viewers compete via SMS for the opportunity to be selected as contestants on the following week’s program. The production crews will document each finalist

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