Broadband Content Bits: BBC's Social Media; Spotify Tracks; Rugby 7s Online; Metacafe; Connect2Media


imageBBC: Building on its plans to bring more interactivity and social media elements to the iPlayer and, the Beeb is hiring a head of social media to see through its online interactivity strategy. The corporation plans to let each user create an “activity page” on which would include links to networking sites such as Facebook and MySpace. There will also be personalisation of site’s messageboards and blogs, which would add to the existing region- and country- specific pages currently available. From NMA.

Spotify: Having passed the million users mark and bagged an exclusive preview of the new U2 album, Spotify today adds another 3,100 albums and singles including tracks from indie label Domino, the home of Arctic Monkeys and Franz Ferdinand. From the Spotify blog.

Rugby 7s: You might only be able to watch the Rugby World Cup and the Six Nations on terrestrial or satellite TV, but you will be able to watch the Rugby Sevens World Cup which kicks off tomorrow in Dubai online via a purpose-built website from the International Rugby Board. Access to the live and VOD content costs $19.99 for a tournament pass and $9.99 to watch the final day. The coverage is being promoted by in-beta site which recently launched with the aim of becoming the main portal for seven-a-side rugby. will be adding its own free text commentary of games.

Metacafe: Video aggregation site Metacafe received almost 2.5 million UK unique users in December, a 38 percent increase since July 2008, according to figures from comScore (NSDQ: SCOR). Video rights and technology provider Perform carries out sales duties for the site, which has attracted advertising from brands such as 20th Century Fox and Sony (NYSE: SNE) Music.

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