comScore: January Uniques Dip, Vid Views Up

ComScore sent us its overall VideoMetrix numbers for January, plugging in a few of the holes leftover from the rankings we received via Hulu last week. Somewhat surprisingly, in a month that had President Obama’s inauguration attract tremendous audiences, the number of total unique viewers dropped to 147.3 million from 149.5 million in December. The number of videos watched increased to 14.8 billion in January, up from 14.3 billion videos in December. From comScore’s email:

comscore_jan_2009

Looking back a year, the number of uniques between December 2007 and January 2008 also saw a dip, though at that time, the total number of videos watched also saw a drop as well, according to comScore.

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