By Jemima Kiss: Local reviews site Qype has redesigned to celebrate its one millionth consumer review this week. The site has something of a cult following in Edinburgh, Brighton, Oxford and London, but is also one of the the most popular sites in Germany.
Qype claims more than 8 million unique users per month now, and though there’s already competition from Trusted Places, Top Table, Fancy a Pint and Beer in the Evening in the UK alone, its biggest rival in Yelp, the US site that launched for the UK in January. Both the site and mobile app Qype Radar – which has notched up 55,000 iPhone and Android downloads so far – have been redesigned with better hyperlocal search, better navigation and a new, scratchy handwritten logo. More after the jump…
Qype’s pitch is that it wants to provide depth as well as breadth in its reviews, but delving into its reviews reveal some real characters. Rose and Crown is a modest hairdresser in Covent Garden but has had to take on extra staff as a result of the popularity it has gained on the site. I Knit London has also been massively popular on the back of the Stitch & Bitch movement, and the delightful ‘Meat Up’ group for the carnivorously inclined restaurant goer.
Qype has already had
This article originally appeared in Â© Guardian News & Media Ltd..