Can Apple Please Kick-start Micropayments?

Saul Hansell in an blog post article for The New York Times today wonders why iPhone users are ready to pay for content. His conclusion? “Apple has created an environment that makes buying digital goods easy and common.” We concur! In a guest column for us, Narendra Rocherolle wrote about a new class of software “….that I call “impulseware” — cheap enough and easy enough to buy on a whim. I would be spending a lot more if Apple extended the API to allow for the ability to transact within apps.” Nothing like buying a song, an application or a ringtone with a simple click, only to be billed in a batch, later. Such buying habits are the reason why we believe Apple’s iPhone could prove to be an ideal micropayments platform.

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