By Jemima Kiss: Single? Lonely? Bitter? Having trouble finding a life partner who hates immigrants, bleeding heart liberals, the BBC, Gordon Brown, hoodies, TV filth, feminists, Channel 4, the loony left, rip-off Britain, feral children, the French, the PC brigade, yobs, lesbians, single mothers, the Euro and Jonathan Ross quite as much as you? We have the answer – the Daily Mail’s new dating website!
With editor Paul Dacre reportedly table-thumping about the cost of the Mail’s website, it should be no surprise that executives are brainstorming any kind of money-making add-on they can think of, so it’s quite surprising the Mail didn’t roll out a dating site earlier.
MailDating.co.uk, we are told, employs a new “image-based psychometric testing technology to help users find likeminded people in their local area”. Users will pay upwards of £21.99 for a month’s access to include video chat, instant messaging and some pseudo-psychological ‘test’ that matches you with other losers who can’t find a partner the proper way.
We were astonished to see that the site does allow men to search for men and women to search for women, but then I guess that where money making is concerned any thought of moralising goes out of the window. I don’t doubt it will make them a small packet.
This article originally appeared in Â© Guardian News & Media Ltd..