Intel: Cheap Computing Will Cut Energy of Heavy Industries

Intel is using an indirect, green-tinged strategy to sell more chips these days, attempting to convince governments that are spending billions in stimulus funds to include provisions for using more computing tools in designing infrastructure projects. According to Intel’s chief sales and marketing officer, Sean Maloney, if the heavy industries — construction, manufacturing and transportation — used more cheap computing and software to design products and buildings virtually, instead of with physical prototypes, they would save massive amounts of energy (not to mention cash). What’s in it for Intel? The more computing power used, the more chips sold.