How not to appear as an unbiased journalist

I see all types of journalism in the tech field, some I agree with and some I don’t.  We always say that personal tech is just that, personal, and that what works for some will not work for others.  I saw something today reported in such a way that blows me away in how biased the statements are that leaves me with a very bad taste in my mouth.

The piece of journalism is from Paul Thurrott of the Supersite for Windows.  The article under discussion is his review of Safari 4 released yesterday.  It is impossible to treat this review as objective when you run into a statement like this:

Apple fanatics–you know, those idiots who would buy anything with an Apple logo on it–will get all giddy and clap like little girls at a Hannah Montana concert when they see Top Sites, the new default Safari 4 home page. But these people are missing the point (what else is new?)

No matter what you think about the program in question, this is not the way to get anyone to take you seriously.  It really looks bad for Thurrott any way you slice it.

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