For all of the brash language from new CEO Carol Bartz, there still doesn’t seem to be anyone at Yahoo (NSDQ: YHOO) who knows how to yank off a band-aid in one quick pull — or to actually announce a reorg in a way that makes sense. We’ll do it for them.
Bartz’s direct reports for the new structure she promises will stay in place for a minimum of two years, include:
— Ari Balogh, EVP Products and CTO, will head Products. (His reports would include Ash Patel, head of audience products, who is the next big candidate for will-he-stay-or-will-he-go speculation. Emphasis on the latter.)
— Hilary Schneider, EVP, North America: Responsible for delivering products, programming and services to consumers, partners and advertisers.
— TBD, EVP, International: Ditto.
— Elisa Steele, CMO. A new role for a newcomer; she comes from NetApp, where Bartz is on the board. Her reports include Brand Marketing, Audience Marketing, Corporate Communications, Insights, Policy & Privacy, Community Affairs and related central teams.
— TBD, CFO. The incumbent, Blake Jorgensen, is moving on.
— Joel Jones, chief of staff.
— David Windley, Chief Human Resources Officer (not new)
— Michael Callahan, EVP, General Counsel and Secretary (not new)
More about today’s moves after the jump
— As we reported earlier today, David Ko will succeed Marco Boerries as the global head of Yahoo Mobile. Despite the global title and responsibilities, he reports to Schneider.
— David Dibble, SVP, heads the newly created Service Engineering & Operations (SE&O), responsible for delivering common technology services at scale and “keeping Yahoo! up and running smoothly around the clock.”
— An exec TBD will be hired to lead the new Consumer Advocacy group.
But contents may shift during flight. Bartz left room for more change: ” I know you guys have reorg fatigue. Hang in there