Fliggo Addresses Not-So-Massive Need for a “Ning for Video”

Fliggo today launched a service for creating video communities. The site is similar to Magnify.net, though quite a bit simpler. Users can skin their own video upload site on a sub-domain of Fliggo.com, and make their sites private and moderated if they wish. See a demo Fliggo made for NewTeeVee Station here (but be warned, this is an upload and hosting service, so they ripped the original versions of the included videos).

fliggonewteeveeHowever, do we really need a video-specific Ning, as the startup is pitching itself? Many companies, like Ning itself and KickApps, offer video as part of their much broader turn-key solutions. And of course there are a gazillion white-label video platform services for even the most small-time customers.

But there’s something to be said for keeping it simple, and Fliggo requires very little effort to create a site that looks much nicer than those from competitors, even if it doesn’t have quite as many options. Fliggo doesn’t even have an API yet, though that’s coming, says the company. The service is currently free, though premium features are on the way.

Like many video platforms, Fliggo started its life as a video-sharing site. But it changed its tune after its founders joined the Y Combinator startup incubator program. Founder Dan Rhodes previously sold the video curation site Glumbert.com to LiveUniverse in 2007.

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