Last year 70 percent of people used their mobile phones to do an internet search, according to a survey of 1,000 mobile users aged 14-59 conducted by ABI Research. That represents an increase of 14 percent over 2007, and nearly double the increase in users who said they accessed mobile websites generally. The survey revealed that more people accessed news in 2008 compared to 2007, and more people downloaded content including games, music and videos. However, less people downloaded ringtones, while interest in local information, social networking and sports remained about the same.
An increase of 14 percent is pretty good, but far below the predictions of increasing mobile search advertising revenue. The Kelsey Group recently predicted that US mobile search and display advertising revenues would grow at a compound annual growth rate of 81.2 percent until 2013, while JPMorgan predicts mobile search revenues to increase 30 percent this year.