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Some news organizations struggle to find the right balance between serious news and low-brow celebrity fare. Others just ditch the former altogether — and you can see why. PerezHilton.com’s page views ballooned to 14 million during the Oscars (via RyanSpoon.com) — that’s higher than high-minded blog network the Huffington Post, whose page views topped out at 7.7 million for the month. PerezHilton.com even outdrew Gawker, whose peak for the month was 1.3 million page views, per Quantcast. Pre Oscars, Hilton’s daily page views had hovered in the 7 million to 10 million range.
Of course, page views aren’t the be-all, end-all metric — HuffPo dwarfs Hilton in unique monthly visitors, as does rival gossip site TMZ.com (via Compete). But then again, Hilton does it with a lot less overhead (he’s essentially the only person blogging on the site.)