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Don't Think Gossip Sells? Check Out Perez Hilton's Traffic Numbers

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imageSome news organizations struggle to find the right balance between serious news and low-brow celebrity fare. Others just ditch the former altogether — and you can see why.’s page views ballooned to 14 million during the Oscars (via — that’s higher than high-minded blog network the Huffington Post, whose page views topped out at 7.7 million for the month. even outdrew Gawker, whose peak for the month was 1.3 million page views, per Quantcast. Pre Oscars, Hilton’s daily page views had hovered in the 7 million to 10 million range.

Of course, page views aren’t the be-all, end-all metric — HuffPo dwarfs Hilton in unique monthly visitors, as does rival gossip site (via Compete). But then again, Hilton does it with a lot less overhead (he’s essentially the only person blogging on the site.)

3 Responses to “Don't Think Gossip Sells? Check Out Perez Hilton's Traffic Numbers”

  1. Say what you will about the quality of his ads, the man makes six figures a month off ad sales. Just check out his ad sale service and it will list his fees. It's insane and many television networks take out full page designs on his site. That ain't cheap, either.

    I can't stand Perez, but some of the detractors on here just sound jealous and aren't seeing the big picture. The guy is getting rich. Fast.