Industry Moves: ESPN; NBCU; Hachette Filipacchi; Sanrio

imageESPN: The company is pumping up its digital efforts abroad with the hiring of Scott Sternberg as VP-international digital media for ESPN (NYSE: DIS) International. But Sternberg, who left *Yahoo* in early 2008 as senior director of business development, will work out of ESPN’s offices in Bristol and New York. His portfolio includes the development and growth of ESPN

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