AT&T Relaunches Parental Controls


imageAT&T (NYSE: T) has relaunched Smart Limits for Wireless, a set of parental control features that lets people determine how much data their children can use, and when. The caps can be set at a monetary limit or a megabyte limit, and changed at any time — with AT&T promoting this as a way to punish or reward children with access. In addition to the caps the service lets parents establish the times of day the phone can be used for mobile Web browsing, messaging and outbound calls, filter internet access, define the number of text and instant messages allowed, block or allow calls and text messages to or from certain numbers and limit downloadable purchases to a fixed dollar amount. This all costs $4.99 a month.

Smart Limits was first launched in September 2007, but “temporarily suspended” the service less than a month later due to issues with 911 connectivity. Release.



I have always loved this concept.Its the parents at the end of the day who are spending for the child's internet . This kind of plans could also be utilized to instill a feeling of responsibility in to the child !

Parsimonious Parent

Indeed parents pay the cellphone bills. But a better parental control to train children in responsible spending is prepaid.

Phone Miser

AT&T knows well that parents pay the bills. To sell in this tight consumer market, you need the youth demographic and that means being in parent's pockets for payment collection. The parental control fee of $4.99/month also is fixed mobile revenue before network usage.

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