News Corp's Slingshot Labs Launches First Public Project: Gossip Site DailyFill


imageAnother day, another celeb site — this time from News Corp internet incubator Slingshot Labs. Snarky DailyFill, which has been up in beta since November, officially launches Tuesday. It’s the first public project for Santa Monica-based Slingshot Labs, started last year by News Corp to create and launch quick, low-cost online businesses that can be profitable early on. Slingshot’s initial funding was $15 million.

Content partners for the celeb site include News Corp (NYSE: NWS). sib New York Post‘s Page Six, which shut down its standalone gossip site last March after less than four months. Other publications such as Elle, US Weekly, Gossip Girls and Splash News also provide a steady flow of content. The consistently snarky tone comes from Chris Case, one of the original writers for Bill Maher

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