Digital Agency Unanimis Buys Affiliate Network Global Direct Media

Digital ad agency Unanimis has bought affiliate marketing network Global Direct Media to boost its plans for foreign expansion. The terms were not disclosed. Global’s founder and head Jim Banks will keep his job, and the company will keep its name, for at least eight months. Eventually Global will be fully integrated into Unanimis, bolstering the US and European reach of its Response unit. Damon Reeve, Unanimis co-founder and CEO, says the purchase makes it easier for his company to “compete more directly with Yahoo! (NSDQ: YHOO) APT, (AOL’s) Platform A, and Microsoft (NSDQ: MSFT) Digital Solutions.Release.

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