If you’re an App Store watcher, like me, who enjoys nothing more than the occasional sift through the recent arrivals, you’ll likely have noticed the conspicuously timed arrival of a number of different band/musician applications over the past couple of days. Lady Gaga, All American Rejects, and The Pussycat Dolls are the ones I came across, but apparently Keri Hilson and Soulja Boy Tell’Em are also to be counted among the flock. Just today, I found the answer to why so many similar music industry apps were arriving at the same time.
App Store development company Kyte is shopping around a turn-key iPhone app platform that allows anyone and everyone who wants to and is willing to pay up to release their own custom-branded, interactive applications. Features available include live chat, video, and news feeds via RSS and Twitter. Not to mention iTunes Store links, making it the perfect out-of-the-box solution for record labels looking to save a buck on development costs.
While I suppose this is good news for Lady Gaga fans, I’m not that enthusiastic about it. I suppose it was bound to happen, but plug-and-play app platforms like this just discourage creativity and encourage formulaic, cookie-cutter offerings from artists. Not too mention the additional clutter that will be clogging up the Music section from now on.
I’m hoping that at the very least, this will force innovative artists to explore more creative and unique uses of the iPhone platform to differentiate themselves, rather than just regurgitating existing content in a convenient, specially tailored format. Partnerships like those between Weezer/Nine Inch Nails and Tapulous have begun to show what is possible when using features unique to the iPhone to show off your wares, but let’s not stop there. I’d rather pay for a quality experience that get pre-packaged crap for free, and hopefully, I’m not alone.