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Broadcom (s BRCM) said today that it would make sure content from Chumby, a nascent widget syndication effort for televisions, would run on its chips for digital televisions and set-top boxes. Shriraj Gaglani, a senior director of business development for Broadcom, thinks Chumby will get consumers psyched about accessing the web through their TVs.
He likens the Chumby platform to a cell phone’s application store and says, “What we’ve felt we lacked in the ecosystem is the critical mass of apps and services that can leverage broadband televisions.”
For anyone who recalls the Chumby as a countertop device for accessing widgets, you’re thinking of the right company. It’s merely joining a growing pack of those looking expand its efforts beyond hardware to become a platform. In January it signed a similar integration deal with Marvell (s MRVL) to get its widget platform onto digital picture frames. For more on bringing the web to televisions check out the full story on GigaOM.