UK Affiliate Marketing Network Skimlinks Gets First Round Funding


Affiliate marketing network Skimlinks has won “substantial” first-round funding from Sussex Place Ventures and NESTA to continue its growth as a commercial hyperlink generator for online publishers. Founder and CEO Alicia Navarro intitially started the site as Skimbit in Australia two and half years ago, a slightly odd decision-making tool, but has now re-branded it as an aggregator of affiliate marketing networks and provides contextual links to more than 7,000 e-commerce sites across 16 networks for customers in including Mail Online and The Accelerator Group joined the round, as did Duncan Jennings of eConversions and Alex Hoye of Latitude Group, who is also chairman of the site’s parent company Skimbit. TCUK put the figure at £700,000 — but the company told me the investment was less than that but still “an ample amount for a small, well-run company to operate for a year”.

Skimlinks doesn’t charge sites to add its affliate-link-generating plugin (which is patent-pending), but takes a share of commissions from the retailer. Ordinary links to product pages are automatically turned into relevant affiliate links — and commission rates on each sale can vary from two to four percent for tech retailers and up to 10 percent for fashion retailers and niche sites.


Alicia Navarro

Thanks for your feedback, P Mackay.
It may be worth me clarifying how the Mail Online, and in fact most of our clients use Skimlinks. It is used on their blog, which is subjective commentary, not the news or current affairs. Their editorial integrity is not compromised, and we absolutely passionately promote ethical use of our product. What we want to provide is the means for qualitiy publishers to generate sufficient revenues so they can keep offering their content for free, without troubling users overly with excessive advertising. If as a result of their quality content you end up buying something they link to, isn't this a worthwhile remumeration for the staff they pay to create content, design the site, host the site, and pay for marketing to get you to their site. We are getting accustomed to content and services online being free, but somehow these sites need to generate revenue to stay afloat: if they can do it without interfering with your user experience, and without compromising their editorial integrity, surely we should support this so we can continue to get our content for free?

I'd be happy to answer any further questions you have, feel free to contact me from our website.
Kind regards,
Alicia Navarro
CEO – Skimlinks

p mackay

I will not be clicking on ordinary links on Mail Online etc in future. If I read so called editorial in the Mail and decide to buy a product, I'll find it on a cashback site and click from there to receive the commission myself.

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