Report: Mobile Video Consumption Up, But Still A Fraction Of Overall Video Viewership


The number of people watching video on their mobile phones in Q4 grew at a faster rate than those viewing it on the internet, according to a new Nielsen survey looking at U.S. consumer video viewing habits across television, the internet and mobile devices. Moreover, as testament to the growing desire of consumers to watch video when and how they want, this 9 percent jump in the number of users viewing mobile video to 11 million, was only matched by the rise in viewers who accessed video on digital video recorders.

Those watching time-shifted television also rose 9 percent, increasing to 74 million. Of course, in terms of overall figures, internet and television video viewers are still the biggest. According to the, internet video users increased 2.3 percent to 123 million people, while those watching television at home grew 1 percent to 285 million.Still, in a sign of the changing times, Nielsen

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