Blog Post

Microsoft Taps Major Publishers To Help Steer PubCenter Ad Platform

imageMicrosoft (NSDQ: MSFT) will enlist its major advertisers to help the company figure out targeting, measurement and reporting for its new PubCenter platform. It sounds a bit like Yahoo’s APT display ad delivery and targeting system, but the members of Microsoft’s new Publisher Leadership Council are more general than those of the *Yahoo* Newspaper Consortium. The Microsoft council includes IAC (NSDQ: IACI), Dow Jones (NYSE: NWS) Online, The New York Times Co. (NYSE: NYT), Time Inc. and Viacom Inc (NYSE: VIA). Scott Howe, CVP of Microsoft