IAB Conference Roundup: Simplifying Online Ad Sales; Looking At Data Ownership; Audience Measurement


The Interactive Advertising Bureau is hosting its annual conference at the Hyatt Regency in Orlando, Fl. While the setting and the weather are both pleasant, the gathering is occurring during the most pessimistic period for the ad industry as a whole in a decade, if not 60 years. So, in addition to the celebratory awards presentations and a few hortatory words from keynote speakers like Wenda Harris Millard, the organization also had a few house-keeping announcements:

4A’s joins IAB on call to simplify ad process: The IAB and the American Association of Advertising Agencies (4A

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