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Denton Gives Up On Defamer Sale; Folds Brand Into Gawker

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Nick Denton continues to consolidate Gawker Media brands under the Gawker.com roof, this time folding in formerly for-sale Defamer.com. In a post Sunday afternoon, Denton explained: “In December, Gawker Media sold Consumerist to the Consumer Association, publisher of Consumer Reports. At the same time we announced we’d had a bid for Defamer and were exploring a sale of the site. Ultimately, the brand was worth more to us