Denton Gives Up On Defamer Sale; Folds Brand Into Gawker

Nick Denton continues to consolidate Gawker Media brands under the roof, this time folding in formerly for-sale In a post Sunday afternoon, Denton explained: “In December, Gawker Media sold Consumerist to the Consumer Association, publisher of Consumer Reports. At the same time we announced we’d had a bid for Defamer and were exploring a sale of the site. Ultimately, the brand was worth more to us