“CBS Interactive is well within its rights to stream Hulu video content on TV.com under its agreement with Hulu. We are evaluating our next steps at this time.”
Hulu’s distribution agreement with TV.com dates back to when TV.com was owned by CNET. CBS purchased CNET last year and relaunched TV.com last month as a video portal rival to Hulu. Adding a twist, TV.com was able to show content from CBS, FOX (s NWS)and NBC (s GE), but Hulu, which doesn’t have a content deal with CBS, offers NBC and FOX content but can only provide links back to CBS shows — not embedded videos.
As we wrote Wednesday, since its relaunch, TV.com has gotten a nice traffic bump (with some help from Hulu’s content) and is not interested in letting that go. It’s basically an old-fashioned old media fight on a new media playground, with NBC and FOX in one corner and CBS in the other.