MySpace — along with just about every other social network — is working hard on its mobile service, and plans to use advertising to generate revenue. Location can add value to mobile ads, but it’s planning on a wide range of ad formats: Vice president and general manager John Faith told VentureBeat that “mobile ad campaign calls to action include: register your email/mobile number, click to call, find a store or dealer, coupon or voucher for in-store redemption, download free content, video streaming, learn about a product etc. In the near future, we look at performance-based advertising. Even before that you
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