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Turner Broadcasting released stats today saying that its online and mobile video coverage of last weekend’s NBA All-Star festivities generated 14 million streams. Here’s the breakdown.
The NBA All-Star Scene, an area where players, celebrities and fans uploaded more than 400 videos using the Kyte mobile video platform, streamed 1.4 million videos.
TNT Overtime Access, an online mosaic where people could choose from one of four different live camera angles to watch, generated 2.4 million streams.
A little more than 10 million streams of on-demand highlights and clips from the dunk contest, 3-point shooting contest, the actual game and more were watched.
While the online coverage was free, more than 1 million watched the game using the the iPhone app the NBA put on sale for 99 cents last week. UPDATE: Turner gave us erroneous mobile numbers yesterday and emailed us with corrected information. According to Turner, the correct mobile stat is: 1,173,869 page views of the NBA.com WAP site. Too bad, that’s not nearly as exciting.
According to Turner, the average visitor spent 19.8 minutes watching the video content on Saturday, and on Sunday viewers spent an average of 8.3 minutes watching.
Streams don’t give us the whole picture, and Turner didn’t offer up any info on the number of uniques, but this gives us a sense of how popular the event was. To compare, Turner said it served 3 million live streams over the course of the NBA Western Conference Finals last year.
Basketball fans can now prep themselves for the March Madness tournament (now presented in high-quality) coming up.