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Search Roundup: Twitter; ComScore; Yahoo; Lobbyists/AdWords

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Twitter tests integrated search: When Twitter bought out micro-blogging search service Summize last year, users thought the company would integrate Summize’s features immediately, but Twitter just relegated search to a subdomain. Well, Twitter is finally turning search into a core function (a no-brainer, since many people use the service to find news and trends); on the company blog, co-founder Biz Stone said some users will find Search and Trends tabs on their homepages. The company will roll out search full-scale once it works out the kinks, essentially making third-party search apps like Tweet Scan and Flaptor an afterthought.

*Google* dips, *Yahoo* shows life in comScore’s January search report: Google’s choke hold on the search market slipped by half a percentage point in January, while Yahoo’s increased by the same amount, per comScore. Of course, *Google* maintained a massive 63 percent market share, even with the dip — but Yahoo’s gain comes as part of a six-month streak of increases that have left its market share at 21 percent. It’s a trend that could give shareholders reason to rejoice, according to SAI’s Henry Blodget: “If *Yahoo* can maintain command of 20%+ of the search market, it will pleasantly surprise the many market observers who had written it off.”

*Yahoo* Search turns five: It’s been five years since *Yahoo* switched from using Google’s search technology in favor of its own, and the company marked the date with a blog post recapping some highlights. Its most recent initiatives have involved letting third-parties make improvements: *Yahoo* BOSS opened up the core search infrastructure to developers, and SearchMonkey allowed content providers to seed the results with data beyond standard text links. And though the company has been mired in separate struggles with both *Google* and *Microsoft*, the look back is a reminder that it has continued to devote resources to search along the way.

Lobbyists flock to paid search: Political advocacy groups are increasingly adding search marketing campaigns to their media plans, according to the National Journal, which digs into how a number of lobbying organizations have used *Google* AdWords over the past few weeks. Freedom Works, for example, ran ads tied to the word “stimulus” to help attract voters to its anti-stimulus site and petition, while a geo-targeted campaign by the National Association of Realtors urged Congress to “fix the housing crisis.” It’s just the latest example of how the internet is reshaping American politics; the article suggests that the future of lobbying is less about “cocktail parties and K Street” and more about “reaching as many people as possible around the country through the Web and e-mail.”

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