@ MWC: Will.i.am Meets 'Cats of Tomorrow'

imageThe wireless industry spends a lot of time looking internally — worried about the operators, the handset manufactures and the even the content companies. But what about the artists? At Mobile World Congress, Singer and Songwriter will.i.am shared his thoughts on how he wants the interact with mobile. The Black Eyed Peas singer and songwriter has a unique perspective. He launched a web site called Dipdive, which he calls a “lifestyle engine,” and was where he originally distributed a short video called “Yes We Can,” which was based on Barack Obama’s popular campaign slogan and a New Hampshire speech. He said the music video was written in one day, the video was shot the next, and by day four they had something to show to record labels. Will.i.am continues to experiment: “Traditionally, you spend all this time on an album, and then give it to the label, and then they sit on it for awhile. … 2008 was totally different. I made the content and it was released instantly. With the new Black Eyed Peas album coming out, I

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