Mobile Content Bits: Blyk Portal; Alltel Advisor; Fairfax On Optus; Shazam Features; African TV

imageBlyk Launches Content Portal: Ad-funded MVNO Blyk has launched a new content portal dubbed On Blyk. The portal is based on messaging (I’m curious to see how that will work) and is intended to act as “a conduit for Blyk members interested in content from relevant brands or lifestyle choices”. Content includes video, chat, wallpapers, games and ringtones and content providers include Player X, Saffron Digital and Jumbuck (ASX: JMB). UPDATE: I’ve been informed it works like this: “Users are messaged (with content offers) based on the profiled information that they submit when they join the network (interests in sport/film/music/certain brands etc.). Then, after that, our technology can work with those insights and target Blyk members much more efficiently.” In a lot of ways that could be annoying, but people who use Blyk are agreeing to receive unsolicited messages, so it’s a good fit. (release)

Alltel (NYSE: AT) Launches Mobile Advisor: Alltel has launched Mobile Advisor, which will be free and pre-installed on a number of handsets. “With an intuitive interface, Alltel Mobile Advisor is designed for ease-of-use and delivers a powerful platform that allows users to optimize their calling plans and respond to offers. Customers can also view instructional videos on how to use their handset features, all with a single click on their wireless phone” reports MobileTechReview.

Fairfax Signs Deal With Optus: Australian telco Optus has signed a deal with news provider Fairfax Digital to make available Fairfax’s business and finance news content to Optus customers from May 8. Customers will be able to personalize the business and financial news and information which will include daily business and finance stories, data from leading exchanges, daily market round-ups, how-to guides, expert advice and market reports served as daily video bulletins and audio podcasts, which will be streamed. to the handset. (release)

New Shazam Features On Samsung: Shazam has been included on two new Samsung handsets (BeatDJ and BeatDISC), with two new features. Find Similar recommends to customers tracks they might like based on the track they’ve just tagged — the recommendations are decided based on the behavior of more than 35 million Shazam users. Find Tag let’s people download missing metadata for a track, which makes it easier for them to search and sort their music and create a playlist. Find Tag doesn’t work on DRM-protected tracks.

Mobile TV In Africa: Business Daily has an article on mobile TV in Africa, including start-ups looking to sell mobisode-style drama series — it’s linked to a move in the US to provide health information using mobile phone videos, but it’s not clear that the African version is going to follow suit with the health education aspect. Safaricom has also launched a new service which will let people watch episodes of popular dramas on their mobile handsets via an internet link. Programs include Papa Shirandula, Inspekta Mwala and Churchill Live.

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