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Guide Clutter: Online Video Directory OVGuide Gets $5 Million

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And some online sites about online videos still continue to get funding:, an online video directory and search engine based in Los Angeles, has received $5 million in venture capital funding from Baroda Ventures. In addition, claimed that January this year was its first operational month as a profit-making entity despite the deepening economic and ad recession…it sells ads to show marketers such as Warner Bros., NBC and ABC, and of course working with ad networks, according to TVWeek. More details in release.

It is in a tough space, as video search and directory continues to be a subset functionality of the overall video consumption patterns online, and video search in general hasn’t taken off as a separate functionality in search. Also, trying to make a destination among the clutter of video guide sites — Blinkx, Truveo, Meefeedia, and other online TV directory sites — is a tough game, requiring marketing and brand presence beyond what any of these have right now.