Yahoo Mobile Coming, Google Likely Doesn’t Care



The search engine that had a strong claim on the web long before upstart Google (s goog) came along may be down, but they aren’t out. They’re planning a massive undertaking, a cross-platform release of a mobile suite of applications that, at least according to them, could revolutionize the way you use the web from your mobile device.

Yahoo Mobile (not Go. Forget Go ever existed.) will drop simultaneously for mobile web browsers, as a dedicated iPhone app, and as a dedicated app for other smartphones as well (which will be far easier now that everyone is launching an App Store clone). They aren’t being too clear about the specifics, but it’s basically shaping up to be a mobile web portal, which sort of is, and sort of isn’t like Google Mobile. Yahoo Mobile will integrate Mail, Messenger, News and Calendar, although it’s not made explicitly clear whether those will just be available as links to web-based content or integrated into an iPhone app. They also talk about Opera mobile being integrated into the package, but whether or not that particular piece of the puzzle makes its way onto the iPhone is another story.

This will be Yahoo!’s (s yhoo) first major foray into the arena of the iPhone (if you don’t count the curious oneConnect social network application), and it will pit them head-to-head against their dominant rival Google. If I’m at all an accurate judge, I’d say Google is reserving fear for when something actually materializes, and even then, I don’t think Yahoo! can offer up anything to seriously challenge their dominance of the iPhone platform. Somehow getting Opera onto Apple devices would be a coup, but if it happened, it would just pave the way for Chrome Mobile, which would probably end up as another “W” in the Google column. Is it just me, or does anyone else sort of feel like Yahoo! should just throw in the towel at this point?


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