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Offerpal Media Raises $15 Million For In-Game, Social Media Ads

Social media and in-game advertising startup Offerpal Media has raised $15 million in a second round of funding. D.E. Shaw Ventures led the round; previous backers InterWest Partners and North Bridge Venture Partners also participated. The Fremont, Calif.-based company has raised $19.6 million since it was founded in 2007. Offerpal will use most of the funding to build out its ad platform, which lets brands seed social networks and casual games with “offers” like surveys and trial subscriptions; members can earn points or virtual gifts for completing them.

The company claims it has more than 2,000 advertisers in its system, including Citibank, and is working with over 800 developers on branded apps across Facebook, MySpace and WeeWorld, among others. CEO Ana Shukla told the NYT that the average app-maker is pulling in $150,000 worth of revenue per month by teaming up with Offerpal, with average CPMs hovering in the $150-$200 range. Competitors include Appsavvvy and SuperRewards. Release.

2 Responses to “Offerpal Media Raises $15 Million For In-Game, Social Media Ads”

  1. lisafc

    I completed an offer 10 weeks ago and still have not received my credits nor have I received a response from them. I spent $ on the offer on March 26, did everything I was supposed to do (I’ve used offerpal before) Now it’s mid-June and nothing to show for it. For some reason all the offers that I complete thru them I have to go thru all this to get my credits! Before the new owners I got my points right away.

  2. Catching 22

    These Offer services are riddled with 'Quiz' offers that trick kids into $9.99 monthly mobile subscriptions to receive the quiz answers. Those revenue numbers will not hold up going forward. The mobile billing providers are likely to be sued along with their counterparts in the CPA industry.