@ MWC: Yahoo Rejigs Mobile Offering With Yahoo Mobile


image Yahoo (NSDQ: YHOO) has launched a new product Yahoo Mobile, which rolls its OneSearch, OneConnect, and OnePlace products as well as other features such as Yahoo Maps, into a more convenient package than its previous attempt with Yahoo Go, which it replaces. More importantly, the new service is an open environment and allows users to more easily add the content and applications they want on their phone. Marco Boerries, EVP of Yahoo Connected Life, says its mobile division has introduced it as “your starting point for the internet, not just the mobile internet.” The product has three main capabilities, allowing consumers to search, staying connected with their friends and family through their social networks, and staying informed. It will be available on the mobile web, as an application developed for the iPhone, and from smartphones from Nokia (NYSE: NOK), RIM (NSDQ: RIMM), Samsung, Sony (NYSE: SNE) Ericsson (NSDQ: ERIC), Motorola (NYSE: MOT), and Windows Mobile handsets. We caught up with Yahoo Europe’s Head of Mobile to give us more information on the offering:

Generating revenue through advertising: Yahoo is sticking to advertising as its way of generating revenue from the product. According to Yahoo Europe’s Mobile Head Mitch Lazar, the new offering will streamline what users want from the mobile web in one place and attract more users, which should be more attractive for advertisers. Lazar: “The focus for us is to give consumers the simplest starting point on the internet, and give them access to everything in one place that’s not only Yahoo [applications and content]. If we give them simplicity, we engage them more which provides incremental value to us and partners. We need to create an ecosystem that we all get value out of.”

Positioning in the market: Lazar wouldn’t go into specifics into how this positioned Yahoo! against Google (NSDQ: GOOG) and Nokia’s growing range of internet services, saying instead that all of the new products and announcements “raises the tide for everyone…When consumers start using the mobile internet more, we all win.” Of course, some will be bigger winners than others, which Lazar said, is a matter of investing and creating the “right products” that consumers want… Full story on mocoNews.net

Comments are closed.