Mobile Content Bits: Orange Widgets; MBlox Zero Data Charge; Ad-Subsidized Handsets

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imageOrange Launches Widgets: Orange is launching mobile widgets preloaded on their phones, which will give customers access to information like weather updates and news alerts via their homescreens. The idea appears to be to encourage people without multi-functional phones to use mobile content services. It will launch in May and be rolled out to all European markets. Orange is also expanding its Application Shop to support more platforms. (release)

MBlox Trials Data Included: MBlox has launched a cross-operator “sender-pays data” trial, where the cost of the data to download a piece of mobile content is included in the original price. Content providers have been eager for this for years, and although a few have tried they haven’t managed to get all the carriers on board. MBlox’s UK trial involves “most UK network operators, covering over 75 percent of consumers”. The four content providers involved are Fox Mobile Distribution, ShortsTV, Incentivated and Creative North. A

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I will be reading further to see what it would take to come up with an input adapter for Orange that can read a Coral8 tuple. Hopefully, they already have adapters that can read from SQL Server and KDB (yeah, right!)

And, what about Orange's capability to analyze real-time data? Can we put order flow through Orange? Do we have to aggregate order flow and feed Orange at one-minute intervals?

Visual tools for data mining are starting to become more and more widely used. There are tools like Tibco Spotfire and Tableau that are used a lot in Pharma and Financial Services. (There are some new ones on the horizon that I cannot talk about that makes these tools seem like MS-DOS prompts). But, Spotfire and tableau really do not handle real-time flows of data.

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