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Broadband Content Bits: Letterman;; Netflix

image*CBS* pushes Letterman clip online for more buzz: The clip of actor Joaquin Phoenix’s odd behavior on the Late Show with David Letterman made the rounds on the web at least an hour before the show hit the airways — a sign that *CBS* execs knew it would generate some online buzz — and possibly attract more on-air viewers. NewTeeVee notes that the clip didn’t drive an immediate improvement in ratings, but that its online popularity (an unauthorized clip had gained more than 500,000 views on YouTube before being taken down) was a boon in itself.

Swimsuit launch nets record video traffic: amassed more than 5.7 million video views in the first two days of the launch of its 2009 Swimsuit issue; that tops the 3.3 million video views the site got in the six weeks surrounding the launch of the 2008 issue. The record also extended to SI’s YouTube channel: it garnered more than 1.8 million video views in two days this year, compared to 2.1 million views for all of Febuary 2008. The company attributed the growth to better quality video and a new player, as well as more prominent placement of clips throughout the site.

Netflix’ 10 million subscribers: The movie rental service said it had added more than 600,000 subscribers since January 1, bringing its total subscriber base over the 10 million mark. Netflix (NSDQ: NFLX) said the growth surge stemmed from the expansion of its streaming video service to devices like the Xbox 360 and new *TiVo* DVRs. Release.

2 Responses to “Broadband Content Bits: Letterman;; Netflix”

  1. And… what should be the moral of the story? So much good content and so much waste of business opportunity. Had CBS or SI used micropayments, they would have earned real money for its content. 5.7 million dowloads of Swimsuit video in a few days? If only a fraction of the users paid 50 cents per download (and who wouldn't?)., then… count the money yourself. Can advertising pay that much?