Blog Post

EmotiFun! Emoji Enable Approved, Pulled by Apple

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

emojiAny of you who happen to follow me on Twitter will know that when the original method for unlocking iPhone emoji on non-Japanese phones had me fairly excited. Bubbly, even. I lived in Japan for a brief time, and I came to love, and even depend on emoji for communication. Imagine my chagrin when Apple (s aapl) chose to enable it only for Japanese phones, since I’d already moved back to Canada.

So I paid the 99 cents for FrostySpace, an app that provided the privilege of thwarting Apple’s senseless censure, and I don’t regret it, even though the only people who can view the emoji are other iPhone users, and, presumably, those with Japanese cell phones. But then earlier this week, a new free app called EmotiFun! provided the same advantage as FrostySpace (also no longer available) without the $1 price tag. Which meant that I could finally convince my cheap brother to join in the fun.

Sadly, it was not to be. Apple (s aapl) mysteriously pulled EmotiFun! from the app store after it was only available for a day. A move like this recalls the App Store of old, before the arrival of fart apps, landscape email, 3rd party browsers, and the reimagined version of Podcaster. Why the change in stance? Did someone fall asleep at the switch and allow EmotiFun! through when then shouldn’t have?

I think this is probably a move like they pulled with Podcaster, and the original iPhone tethering app, in that they are probably intending to offer the same service themselves in the near future. Meaning, I hope, that emoji will be enabled in an upcoming firmware update for users outside of Japan. At least that’d better be the reason, because otherwise, I can see no benefit for Apple in blocking the app. Maybe you don’t care about emoji, but you should care about Apple arbitrarily dictating what you can and can’t do with your iPhone.

6 Responses to “EmotiFun! Emoji Enable Approved, Pulled by Apple”

  1. @pixelbud No one said “FrostyPlace” was pulled from the store. They said that FrostySPACE was pulled from the store. And they are correct. People should actually read before leaving mean-spirited comments in a public forum.

  2. FrostyPlace has NOT been pulled from the app store. I don’t know who started that rumor but people should actually search the app store first. It has been updated to support the latest firmware. I installed it for a friend a few days ago.

  3. I didn’t realize they’d pulled FrostyPlace! I have it on my iPhone for the sole purpose of using emoji. Convinced my gf and a few other friends to get it and we use it every day. If Apple plans on offering something like this in the future, for the love of all things good and decent please give us MMS as well!

  4. There’s a free app on the (UK, at least) store called “Spell Number” which features an ‘easter egg’ to enable Emoji, you can even delete the app and Emoji remains enabled.

    A quick search for “Emoji” in the app store reveals which apps will enable it for you :)

  5. Try “Typing Genius”… 099c – allows you to activate emoji’s from your phone. Just install the app. open it, close it and go to the keyboard settings and you can activate em.