FTC Issues Guidelines For Behavioural Targeting


The Federal Trade Commission is putting the advertising industry on notice: either implement stronger privacy protections when it comes to behavioral targeting or we will do it for you. In the FTC’s 48-page Staff Report on Behavioral Advertising (PDF), the commission includes a set of four revised principles, which are currently non-binding. The principles also cover mobile advertising and situations where data is collected for behavioural targeting. The principles cover transparency and consumer control, security and limited data retention and affirmative express consent for changing privacy policies and using sensitive data for behavioural advertising. PaidContent has gone into a bit more depth.

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