iPod Touch Helps Mobile Internet Grow & Grow & …

On the day I give up on my iPhone and trade it in for the iPod Touch, AdMob, a mobile advertising startup released its report that shows a big uptick in mobile Internet usage via Wi-Fi in the month of January 2009. According to AdMob, Apple (s AAPL) devices generated 28 percent more requests (1.2 billion) in January versus December 2008. The iPod touch growth outpaced iPhone growth and now represents 40 percent of Apple requests, up from 20 percent in September 2008.

  • The U.S. states that generated the most Mobile Internet via WiFi traffic are California with 18 percent, New York with 14 percent, and Texas with eight percent
  • Number of worldwide requests increased 8% month over month to 6.8 billion.
  • The G1 (HTC Dream) was the number 18 device in the US with 0.9% share in December. Android has 3% Operating System Share in the US.
  • Nokia and Sony Ericsson are the number two and three handset makers in Western Europe, with 22% and 17% share, respectively.
  • Nokia dominates the smartphone category with 11 of the top 15 devices.
  • Worldwide the Windows Mobile OS has 8% share of smartphone requests.

Source: AdMob Metrics Report, Jan 2009.

This is a trend that is only gathering momentum. In Western Europe, Apple’s iPod Touch had a 10 percent share of the total requests, while on a global scale it accounted for 7.4 percent of the total requests.


In the U.S. alone, iPod Touch generated about 12.3 percent of the total requests. For Apple, iPod Touch provides the volumes that allows it to sell more applications via its iTunes App store. In its most recent quarter, Apple reported selling more than 22 million iPods. It has sold more than 500 million applications. As I wrote earlier, “over a period of time, the iPod Touch will become an increasingly important booster of the mobile web.”

Also, folks, since these numbers are from a single company and its clients who use its advertising system, I would take them with a pinch of salt, but they do represent a larger trend about Wi-Fi usage.

Related Post: With iPod Touch, Apple will rule the mobile web.