On the day I give up on my iPhone and trade it in for the iPod Touch, AdMob, a mobile advertising startup released its report that shows a big uptick in mobile Internet usage via Wi-Fi in the month of January 2009. According to AdMob, Apple devices generated 28 percent more requests (1.2 billion) in January versus December 2008. The iPod touch growth outpaced iPhone growth and now represents 40 percent of Apple requests, up from 20 percent in September 2008.
Source: AdMob Metrics Report, Jan 2009.
This is a trend that is only gathering momentum. In Western Europe, Apple’s iPod Touch had a 10 percent share of the total requests, while on a global scale it accounted for 7.4 percent of the total requests.
In the U.S. alone, iPod Touch generated about 12.3 percent of the total requests. For Apple, iPod Touch provides the volumes that allows it to sell more applications via its iTunes App store. In its most recent quarter, Apple reported selling more than 22 million iPods. It has sold more than 500 million applications. As I wrote earlier, “over a period of time, the iPod Touch will become an increasingly important booster of the mobile web.”
Also, folks, since these numbers are from a single company and its clients who use its advertising system, I would take them with a pinch of salt, but they do represent a larger trend about Wi-Fi usage.
Related Post: With iPod Touch, Apple will rule the mobile web.