Companies are more dependent than ever on metrics to make business decisions, but that hasn’t helped comScore (NSDQ: SCOR) on the profit front. Audience measurement firm comScore non-GAAP net income shrink 15 percent in Q4 to $5.5 million. All in all, it was a pretty good year for comScore, as full-year 2008 revenue grew 35 percent over 2007 to $117.4 million. Full year adjusted net income was up 36 percent. And while the company’s revenues soared a healthy 25 percent to $31.6 million, that number still missed comScore’s previous guidance. As far as the need for its services, the NY-based company was able to attract more customers in Q4, as it added “112 gross new customers, or 30 new customers on a net basis.”
— Outlook: comScore is calling for Q1 revenue to range from $30.3- to $30.8 million. The year before, comScore’s revs grew 41 percent revenue to $26.3 million. As for non-GAAP adjusted net income, comScore expects it come in $2.6- to $3.1 million, barely higher than Q108’s $2.5 million, which represented a 66 percent jump over the previous year.